WHY

Appalachia is a region full majestic waters canvased in natural beauty that provides the perfect setting for life-changing discovery and exploration. We believe everyone should have the opportunity to experience it.
OUTDOOR FOUNDATION STUDY: HALF OF THE US POPULATION DOES NOT PARTICIPATE IN OUTDOOR RECREATION AT ALL

Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released the latest Outdoor Participation Report, showing about half the U.S. population participated in outdoor recreation at least once in 2018, including hunting, hiking, camping, fishing, canoeing among many more outdoor activities. Unfortunately, the report highlights an alarming trend that just under half the U.S. population does not participate in outdoor recreation at all.

Here are some highlights:

  • Less than 20 percent of Americans recreated outside at least once a week.

  • Americans went on one billion fewer outdoor outings in 2018 than they did in 2008.

  • Of the people who report they go outside, 63 percent report they go outside within 10 miles of their home.

  • Kids went on 15 percent fewer annual outings in 2018 than they did in 2012.

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